VERITY
Customer Understanding LayerEvidence-BackedHuman & Agent Read

Detect account divergence before deals slip in your CRM

Your CRM records rep optimism. Reality lives in the unlogged silence between customer calls, emails, and dark channels. Verity transforms fragmented customer signals into an undeniable substrate of citation-grounded truth, arming revenue teams and autonomous agents before silent account drift turns fatal.

Works with what you already use

Salesforce
HubSpot
Gong
Fireflies
Clari
Slack
Email
01 / THE DISCONNECT

Deals change by the hour. Records catch up by the week.

The disconnect

Most of what customers actually say lives in calls, Slack threads, and support tickets, summarized days later by a busy rep who filters out the subtle parts without meaning to.

The approach

Verity checks what's recorded against the raw conversation behind it, and attaches a timestamped citation to every fact, so the record can be verified, not just trusted.

02 / HOW IT WORKS

One pipeline, three stages, no manual logging.

01

Ingest

Every call, email, and ticket feeds in as it happens.

02

Detect

Checked against the record in real time.

03

Distribute

The same answer reaches every team and every agent.

No dashboard to check. No field to update. Just one answer, always current.

03 / THE COHERENCE

One record, checked before anyone acts.

Three things the platform already does with that record, real today, not on a roadmap.

01

Spot account drift.

What's recorded says the deal's on track. What actually happened says nobody's touched it in weeks.

Verity flags the exact moment a deal goes quiet or a stakeholder disappears, the day it happens, not at the next pipeline review.

02

Synthesize blind spots.

Every objection, blocker, and stakeholder change, pulled from the actual call or email.

Not a summary written after the fact: the literal quote, attached to the fact, so you can check it yourself.

03

Check before you act.

A rep checks the record before a call. An agent checks the same record before it sends anything.

Same evidence, same answer, whether a person is reading it or an agent is deciding what to do next.

04 / SEE IT WORK

What the CRM says, next to what's actually true.

One illustrative example of the comparison Verity runs on every account, not a real customer's data.

CRM says
Stage: Commit (90%)
Last updated 19 days ago
Verity found

“Honestly, we paused all vendor renewals over $50k until the new fiscal year budget clears.”

Stakeholder call, 6 days ago
Diverges from CRM
05 / MEASURABLE ROI

What Verity achieves for revenue teams.

A unified telemetry layer that eliminates forecast blind spots without adding rep data-entry friction.

CROs & Sales Leaders

Eliminate end-of-quarter blind spots.

Know with certainty if commit deals have real executive consensus or hidden budget vetoes.

+28% Forecast Accuracy
Customer Success & AMs

Never get surprised by non-renewal notices.

Catch silent dissatisfaction 21 days earlier to implement executive saves.

+34% Unforced Churn Prevention
RevOps & Agent Builders

Stream verified conversational telemetry.

Into Salesforce, HubSpot, and autonomous agents, with zero manual rep logging.

100% Pipeline Telemetry Coverage
06 / THE ADVANTAGE

Turn customer understanding into an advantage.

01

Account Management

Secure renewals before accounts go cold.

Spot strategic shifts early to protect retention and expand contract value.

Inquire for Account Management
02

Sales

Close deals by exposing unstated risks.

Surface hidden procurement stalls and stakeholder hesitation across meetings.

Inquire for Sales
03

Customer Success

Catch a cooling account before the renewal call.

See exactly when engagement drops and who's gone quiet, the day it happens.

Inquire for Customer Success
04

Revenue Operations

Cut manual logging down to almost nothing.

Deals and contacts sync on their own. Facts get pulled straight from real meetings and emails, not retyped by hand.

Inquire for Revenue Operations
BE AHEAD OF WHAT’S NEXT

Act on the signal, not the aftermath.

Stop losing accounts to silent disconnects. Turn subtle customer shifts into decisive advantages.